MILAN Altagamma on Friday presented its 2020 to 2022 plans and approved the appointment of its new president, Matteo Lunelli. He serves as president and chief executive officer of sparkling wine firm Cantine Ferrari and was previously vice president of Fondazione Altagamma. He succeeds Andrea Illy, who during his tenure, brought the number of partners to 110 from 76.

Among the leadership roles, Sabina Belli, ceo of Pomellato, was nominated vice president for jewelry, and Laudomia Pucci, vice president and image director of Emilio Pucci, was appointed vice president for talents and human capital. This emphasizes Altagamma’s focus on supporting Italian craftsmanship and production, noted Lunelli, who said 236,000 talents will be missing in five years without taking action to rectify this situation.

Lunelli said the mission of Altagamma remains that of “contributing to the growth and competitiveness of the Italian creative and cultural industry, and, indirectly, the country.”

In light of the changing macroeconomic scenarios, he urged Altagamma companies to “intercept the new consumer, who will be more Asian, young, digital and attentive to values such as sustainability.” For this reason, he identified being international, sustainable and contemporary as three strategic pillars to inspire the association’s activities in the next three years.

Both Lunelli and Illy, a leader in the coffee industry, hail from the food industry. “It was not a conscious choice to select someone from food rather than fashion. Actually, I would say I was chosen despite the fact that I come from food,” he said to a round of chuckles. “It’s a sign of how Altagamma has always focused on sectors across the board.” He noted that the food industry has “increased its dialogue with fashion and design,” citing the fashion industry’s acquisition of pastry stores or restaurants and association with famed chefs. Examples include Prada’s purchase of Marchesi or Gucci’s link with chef Massimo Bottura and his restaurant at the Gucci Garden in Florence.

Lunelli was happy to note that Prada has joined Altagamma and that chairman Carlo Mazzi was nominated as councilor of the board, with the likes of Gucci’s Marco Bizzarri, Fendi’s Serge Brunschwig and Loro Piana’s Fabio d’Angelantonio, to name a few. Former deputy chairman Armando Branchini was named honorary secretary general. 


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