By  on January 7, 2019

As Altuzarra, the American luxury brand in which Kering has a stake, prepares to celebrate its 10th anniversary in 2019, the label is putting a growth strategy into place. Last month, Altuzarra soft-launched e-commerce, while a pop-up store is planned for February in New York. The store will open at 956 Madison Avenue in the space that formerly housed Tomas Maier, another brand owned by Kering before it revealed plans to shutter the business by the end of 2018 in tandem with Maier exiting his role at Bottega Veneta. E-commerce and the pop-up store are Altuzarra’s first foray into its own retail. With it will come a new handbag, the Play bag, to be sold exclusively through the brand’s own channels.

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