MILAN — Versus Versace has appointed Anthony Vaccarello its new creative director. This is the latest step in the evolution of Versace’s sister brand and comes after Vaccarello’s first capsule collection for Versus, which was unveiled in September in New York.
The Paris-based Vaccarello will be responsible for both men’s and women’s Versus collections under the supervision of artistic director Donatella Versace. His first full collection as creative director of Versus will be for fall 2015.
“I’ve followed Anthony’s work from his very first collection; as soon as I met him I realized immediately he was the one, he gets it, his talent screams Versus Versace,” Versace said. “I love his fresh energy and innovation, and I love being surrounded by a talent which brings newness to Versace.”
Vaccarello told WWD that he had “no plans to change the mood” of the line, maintaining its Nineties vibe. “Versus is cool, young and easy with an edge,” said the designer, who is known for his provocatively sexy clothes. “It’s an additional opportunity to express another side of my vision. And it’s fun to work with Donatella.”
In September, Vaccarello showed little black dresses and tailored looks held together with gold piercings, and the clothes for the first time were live-streamed and immediately available for purchase on the brand’s Web site.
Vaccarello reiterated that Versus will “not follow the calendar,” and that the line “will be presented when it will be ready. We haven’t defined yet how, when or where it will be shown. It’s a surprise.”
Versus was initially launched in 1989. In 2013, Versace forged a new path for Versus as a seasonless line with a strong digital element to be designed by Donatella Versace in collaboration with a number of young designers, stylists and creative talents.
After parting ways with Christopher Kane in 2012, Jonathan William Anderson, aka J.W. Anderson, was the first designer to work on capsules for Versus, followed by English-Sri Lankan recording artist M.I.A.
Versace has entered a new phase of expansion initiated with the sale of a 20 percent stake in the firm to Blackstone Group last year.