Spring highlights came in all sizes, shapes, styles and colors at several New York trade shows, which took place last week.




RolaRola  Courtesy Photo

  • BRAND: RolaRola
  • DESIGNER: Min Sook Song
  • BACKSTORY: This Korean brand launched in the summer of 2017. The concept is cute, practical, girly and preppie style. The line is a favorite of several K-pop idols such as Twice, Red Velvet and Girls’ Generation. The brand is geared to a young woman in her late teens to early 20s, and is focused on daily life, swim life and fitness/yoga. The company’s three concepts: happy, healthy and humorous.
  • KEY STYLES: There are tie-dyed T-shirts, one-pieces with sailor collars, and pastel T-shirts, some of which have graphics such as “Sunshine on My Mind,” or “Have Fun. Play Hard.”
  • WHOLESALE PRICES: $15 to $40.

Milly  Courtesy Photo

  • BRAND: Milly
  • DESIGNER: Cindy Huang, vice president of design
  • BACKSTORY: The contemporary brand was started by Michelle Smith and her then-husband Andrew Oshrin in 2000. The couple has since split up and the brand was sold to S. Rothschild & Co., the 138-year-old privately held diversified apparel company, last April.
  • KEY STYLES: For spring, the collection looked to the south of France for inspiration. The brand seeks to appeal to a wider variety of women, but still keep true to Milly’s roots. The spring collection focuses on soft suits, softer colors, eyelet dresses, sequin dresses, pajama dressy sets and knit dresses that Milly is known for with new elements such as the eyelet and pastel suiting.
  • WHOLESALE PRICES: $80 to $275

StabyL  Courtesy Photo

  • BRAND: StabyL
  • DESIGNER: Mi Kyung Lee
  • BACKSTORY: The accessories brand started in South Korea in 2015. Lee wanted to design versatile bags for everyday and travel. The bags are made of polyester, some are coated, and some are water-resistant.
  • KEY STYLES: For spring 2020, the bags are designed as streetwear and match any color clothing one has. Some of the styles have bright-colored handles, but the bag comes in a dark color. The designs are influenced by Korean culture, some are printed, several have bold stripes.
  • WHOLESALE PRICES: $26 for key chains to $109 for leather handle bags.
Fairchild Baldwin

Fairchild Baldwin  Courtesy Photo

  • BRAND: Fairchild Baldwin
  • DESIGNER: Jill Fairchild
  •  BACKSTORY: Launched in 2006 as a luxury bag line, the brand moved into necklaces as an add-on. The necklaces, which are all handmade in Italy from start to finish, were inspired by using materials from the bags. Featuring transparent colored beads, opalines, mattes, full colored beads and iridescents, the necklaces took on a life of their own.
  • KEY STYLES: The Bella is the traditional facet statement necklace with lightweight beads and signature leather collar. The Marcella is the brand’s take on a more casual statement that features marbleized beads in two different sizes, and the Mirella is the new chain that is quickly becoming their top seller. The two-tone interlock resin chain has a leather collar and adjustable magnetic collar and is handmade in Italy. It comes in gray/silver, taupe, cornflower, black and gold.
  • WHOLESALE PRICES: $35 to $225




K-Swiss  Courtesy Photo

  • BRAND: K-Swiss
  • BACKSTORY: The brand was launched in 1966 by two Swiss brothers who moved to the U.S. Both were avid skiers, and used design elements from leather ski boots to make an all-leather tennis shoe creating the three-piece toe, D ring and five stripes design. The original K-Swiss Classic made its debut at Wimbledon in 1966, with an update in 2000 about to celebrate its 20-year anniversary. K-Swiss is new to the Capsule trade show.
  • KEY STYLES: The Classic 2000, Cr-Terrati, Gstaad and Verstad
Island Tribe

Island Tribe  Courtesy Photo

  • BRAND: Island Tribe
  • DESIGNERS: Angeline Hayling and OD Odero
  • BACKSTORY: First-time exhibitor Island Tribe was launched in 2015 on the premise of sustainable, island-driven design. Based in Palm Springs, Calif., and crafted in Bali, natural materials like raw bamboo, silk, seashells and crochet are crafted into flowy, feminine dresses and cover-ups with bohemian, wanderlust vibes. In addition to utilizing sustainable fibers, pieces are crafted by women in Bali in family-owned, fair trade workshops.
  • KEY PIECES: Spring was all about transitional, easy-to-wear items, such as a crochet dress with long fringe along the sleeves that easily goes from beach to dinner, and a long-sleeve dress with sheer lace panels that toes the line between formal and everyday. A flowy sleeveless dress with seashells along the neckline was a great proposition for a coverup, while soft and tiered white dresses could work for a contemporary bride.
  • WHOLESALE PRICES: $150 to $175 for simpler dresses, and up to $750 for the crochet and fringed dress.



Teva  Lexie Moreland/WWD

  • BRAND: Teva
  • BACKSTORY: Teva began in 1984 as part of the outdoor category when Mark Thatcher rigged a pair of flip-flops with a watch wristband. The brand has seen itself come into fashion over the past few years with the rise of casual shoes, like the Birkenstock. Most recently at New York Fashion Week, designers Tanya Taylor and Anna Sui showed colorful versions of the universal sandal. This is the brand’s first time at the Woman trade show, and Teva is part of Deckers Brands.
  • KEY STYLES: The universal, and now the new platform universal
  • WHOLESALE PRICES: $32.50 to $50

Bogdar  Courtesy Photo

  • BRAND: Bogdar
  • DESIGNERS: Pavel Lozanov and Teodora Lozanova
  • BACKSTORY: New exhibitor Bogdar was founded in Bulgaria in 2015 by Pavel Lozanov on the foundations of uncluttered sophistication, bold color and an artistic approach to elegant silhouettes. Lozanov, who hails from a fashion manufacturing family, utilizes family-owned facilities in Vidin, Bulgaria, and a team of just 16 to handcraft items from organic, sustainable or recycled fabrics. The company works with socially responsible fabric suppliers, certified for clean production, to blend contemporary style with sustainable execution. “We designers believe that fashion should be personal, slow and deliberate,” Lozanov said. Celebrity fans have included Maye Musk, Catherine Zeta-Jones and Christina Aguilera.
  • KEY PIECES: Flowy, romantic dresses with either ruffle frills, keyhole cutouts, or off-shoulder and one-shoulder construction; tailored pieces including a striped blazer dress, sky blue button-down with rounded shoulders, and fitted trousers in bright red.
  • WHOLESALE PRICES: $81 for an off-shoulder ruffled top; $103 for blouses with Victorian sleeves; $185 for a blazer dress, and up to $189 for a fluid dress with sweetheart neckline.
Cie Denim

Cie Denim  Courtesy Photo

  • BRAND: Cie Denim
  • DESIGNER: Kelcie Schofield
  • BACKSTORY: New York-based designer Kelcie Schofield has been reworking vintage denim styles into “sleek and funky, clean and edgy, vintage yet modern,” sustainable new silhouettes since she launched in 2018. For spring 2020, Schofield introduced new non-vintage denim fabrications into her line — which were cut-and-sewn with vintage-denim inserts to add more approachable offerings to the lineup. The expanded fabrics come from the Horizons fabrics line from Naveena Denim factory, which uses less water and chemicals than industry standards and uphold Schofield’s accomplishments within sustainability.
  • KEY PIECES: Handmade, reworked jeans — the Tyrion pant in both her new and vintage denims as well as her patented upside-down shorts, new chambray sets and reworked jersey and polo tops.
  • WHOLESALE PRICES: For spring, jeans range from $135 to $297; shorts from $94 to $157; tops and jackets from $70 to $389.
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