By the time Art Basel Miami Beach officially begins on Thursday, many of the commercial aspects of the fair will have already played out. Hermès will have thrown a cocktail party at its Design District store, and the fashion darlings behind DKNY — Dao- Yi Chow and Maxwell Osborne — will have hosted a dinner at The Edition hotel. Many of the serious collectors will have flown in and out of the city, leaving behind artworks that have been paid for in full, to be shipped to their mansions after allowing the crowds to ogle the works throughout the weekend. Some 780 private jets are purportedly scheduled to charter various routes to Miami, up from 740 last year. Blade, the mobile app for chartering helicopters, seaplanes and jets, is expanding its route outside the Northeast to Miami and Palm Beach just in time for the festivities.
It’s no wonder most question whether the art actually matters at all.