By  on October 15, 2009

NEW YORK — With brides-to-be pinching pennies, Mark Badgley and James Mischka are launching a secondary, more affordable bridal collection this spring. The designers also are considering other business-building tactics, such as a men’s wear line.

This story first appeared in the October 15, 2009 issue of WWD. Subscribe Today.

To continue reading this article...

load comments
blog comments powered by Disqus