SÃO PAULO, Brazil — Christopher Bailey, Burberry’s chief executive officer and chief creative officer, made his first trip to Brazil last week for the opening of Mario Testino’s exhibition “In Your Face,” which the brand sponsored.
Bailey also was in Brazil’s commercial capital to promote the company’s concept store, the biggest in Latin America. Burberry has eight stores in Brazil, the first of which opened in 2010.
“It’s exciting to be here in Brazil,” said Bailey. “As a business we feel a real connection with this beautiful country. Burberry is a ‘young-old’ company and our mix of heritage and innovation resonates with our customers here who embrace their own rich culture with energy and a modern attitude.”
The exhibition fused Brazil and Britain, two countries to which Testino has a long attachment. The Peruvian photographer started his career in London in the Seventies and has shot the British brand’s advertising campaigns since 1996.
“It’s amazing that they are with me for such a long time. When Christopher arrived at Burberry in 2001 [under then-ceo Rose Marie Bravo] we stopped looking for the brand’s past and started looking to the future,” Testino said.
The party was attended by over 500 guests including local celebrities, artists, journalists and models, including Suki Waterhouse, the British model and actress who appears in the latest Burberry campaign. “The exhibition really shows the irreverence, beauty and exuberance that bind Mario’s work,” Waterhouse said.
The former Brazilian model Andrea Dellal also attended the event. Testino shot her daughter, Alice Dellal, for a Burberry campaign in 2006.
The 122 images of fashion, publicity and personal shots include photos of Madonna, Mick Jagger, Lady Gaga, Brad Pitt, Gisele Bündchen and Kate Moss. “I am a man of many facets and that’s what I wanted to show here,” said Testino, who frequently visits Brazil. “People say that I am ‘solar’ and no country exists that’s more solar than Brazil. That’s why I always come back here.”
“In Your Face” runs until Oct. 12 at the Museum of Brazilian Art at Fundação Armando Alvares Penteado.