LONDON – Christopher Bailey is to begin messaging Burberry’s Twitter followers this week with multi-media updates on the upcoming spring 2011 Burberry Prorsum show.
Although the designer regularly records video messages for Burberry’s Facebook page, this is the first time he’ll be communicating in real time via Twitter.
Bailey will send his first tweet on Thursday. The show will take place on Sept. 21 here.
Burberry, which has been aggressive in embracing the Internet for commercial and marketing purposes, says it has more than 50,000 followers on Twitter, and more than 1.4 million Facebook fans.