While other brands add ever-more sophisticated content to their online shopping channels, Balenciaga is coming out with a stripped-down version of its site. Gvasalia is creative director of the Paris-based brand, in addition to his label Vetements.
The new balenciaga.com, which rolls out today on all devices, features a bare-bones menu inspired by an Excel sheet, designed for ease of use.
“Organized as a plain-view portal for ready-to-wear and accessories, it removes all the visual obstructions and useless distractions between the shopper and the purchase. Each click brings you closer to the product,” the brand said.
The e-commerce site, originally launched in September 2008, ships to 95 countries worldwide and will add five more in March: United Arab Emirates, Lebanon, Kuwait, Saudi Arabia and Qatar.