By  on May 18, 2010

Balenciaga is getting in on the Hamptons retail scene. The Parisian luxury brand has rented 54 Main Street in East Hampton, a 900-square-foot space that was formerly occupied by Brooks Brothers. A Balenciaga employee said the company will open the space, but declined further comment.

This story first appeared in the May 18, 2010 issue of WWD. Subscribe Today.

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