Belgian men’s wear label Les Hommes has opened its first boutique — a flagship in Antwerp.
Tom Notte and Bart Vandebosch, the designers and owners of the seven-year-old brand, enlisted Belgian architect Glenn Sestig to create the 1,500-square-foot unit. He also designed the Les Hommes showrooms in Milan.
The store, which opened last month, is located in the tony environs of Schuttershofstraat, with retail neighbors such as Hermès and Louis Vuitton. It showcases the label’s men’s and women’s ready-to-wear, as well as leather goods and other accessories. Prices start at 90 euros for a T-shirt, or $126 at current exchange rates, and run to 1,055 euros for a jacket, or $1,478.
The boutique is set over two floors and features a palette of black, gray and bronze. Black and bronze mirrors are dotted around the perimeters of the space.
“Our most important market is Europe, with Italy our number one, followed by Benelux [Belgium, The Netherlands and Luxembourg],” said Notte, who is also chief executive officer. “Other very important markets are Asian and the Russian market.”
Les Hommes is distributed in 85 doors worldwide, including Harvey Nichols Hong Kong, 10 Corso Como in Seoul and Daad Dantone and Antonioli in Milan.
Notte said a second flagship is in the works for Milan.