Belstaff Shop Japan

JUMPING INTO JAPAN: Belstaff has opened its first shop in Japan, with future expansion plans to include a pop-up store and additional units in the market.

As reported last July, the company set up Belstaff Japan K.K. with plans to open four Japanese stores this year.

The first shop, located inside the Matsuzakaya department store in Nagoya, is situated on the second floor of the North Wing, and spans 409 square feet. Additionally, there will be a 635-square-foot men’s pop-up shop at Isetan in Tokyo that will remain open from March 16 to 29.

Both stores will stock the spring 2016 men’s wear range alongside the label’s Legends collection.

The brand will open a store in Kobe in September, which will carry both men’s wear and women’s wear.

Since September 2014, three stores have opened in Seoul while a shop in Macau opened last October.

As reported in January, Belstaff named Mike Woodcock to the post of chief financial officer, and moved its financial base and trademark back to the U.K. from Switzerland.

The brand is seeking to become a key player in the luxury market, and possibly look to an initial public offering down the road. Launched in 1924 as an outerwear brand for off-road motor sports, the company over the years has been based in the U.K., Italy and New York.

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