Belstaff has teamed with McLaren Automotive on a capsule collection that will be previewed at Pitti Uomo in June 2018

LONDON — The racetrack is fast becoming the new runway as fashion and luxury brands strike deals with motorsport companies for special collections.

Michael Kors and Tommy Hilfiger have both aligned their brands with Formula One, and now Belstaff is set to unveil a limited-edition capsule collection with McLaren Automotive, WWD has learned.

The collection includes 10 men’s pieces and three women’s outerwear pieces. For men, there is all-season trilayer outerwear and a gilet, lightweight stretch nylon outerwear, a performance leather jacket, suiting and shirting for the weekend.

Women’s includes three outerwear styles in all-season trilayer, lightweight stretch nylon and performance leather. The pieces have ergonomic seam lines and innovative stretch fabrics for a full range of movement, Belstaff said.

It will be previewed at Pitti Uomo ahead of the consumer launch in November. Belstaff x McLaren will be available at Belstaff stores globally, online, at select retail partners and McLaren Automotive Dealerships.

Key design details include mesh ventilation systems, pivot armholes, padded shoulders, concealed micro pockets, minimal necklines to aid peripheral vision and extended rear hems for driving.

The collection has been made from lightweight, breathable and water resistant fabrics, and each garment has a rubberized printed serial identification number, aligned with McLaren cars’ naming conventions. Prices range from 160 pounds to 1,195 pounds.

“We are two modern, British brands who share an obsession with design, performance and innovation,” said Helen Wright, Belstaff’s chief executive officer. “Belstaff has been the outfitter to legends and adventurers since 1924, and this Belstaff x McLaren collection merges the best qualities of both brands.”

Mike Flewitt, ceo at McLaren Automotive, said the McLaren design language “is just as relevant when applied to the development of products in other industries, and we have been looking for the right partners to interpret the thoughts of Rob Melville, design director, and his team to bring this philosophy to life.”

McLaren Automotive is a creator of luxury, high-performance sports cars and super cars. The company launched in 2010, is now the largest part of the McLaren Group. Every vehicle is hand-assembled at the McLaren Production Centre in Woking, Surrey, England.

load comments
blog comments powered by Disqus