Fashion and art are once again coming closer: After establishing the Berliner Mode Salon as a launchpad for German fashion design, initiators Christiane Arp, editor in chief of Vogue Germany, and Marcus Kurz, managing director of Nowadays, launched the Berliner Fotografie Salon on Friday.
Running during Berlin’s Gallery Weekend from through May 1, the exhibition “Edition I” was curated by Vogue Germany’s fashion director Nicola Knels and featured artistic projects by five internationally recognized German talents who predominantly work in the field of fashion photography.
Large nude prints by Stefan Heinrichs and naturalistic detail photography by Thomas Lohr were juxtaposed with delicate monochrome still lives by Ralph Mecke, Harlem snapshots by duo Max von Gumppenberg and Patrick Bienert, and portraits by Axel Hoedt.
Kurz said of the new format, “It was a very simple consideration. After the successful establishment of the Berliner Mode Salon, we thought about how to add the missing piece of the jigsaw – photography. Berlin Fashion Week was not quite the right environment, so we decided to place it where it belongs: At Berlin’s Gallery Weekend.”
“The selection was a natural one: All of the photographers are Vogue photographers whom we have discovered or long collaborated with,” added Arp.
The Berliner Fotografie Salon is continuation of the Berliner Salon and aims to promote German photographers who will be presented annually during Gallery Weekend.
“It was also an unofficial inauguration of the Palais am Festungsgraben as a new venue for The Berliner Salon,” Kurz revealed. The historical building is located in close proximity to the main venue Kronprinzenpalais and once served as the residence of the valet of King Friedrich II of Prussia, a probable omen for the new photography salon’s role to promote German fashion design.