By  on May 1, 2013

PARIS — The transformation of Berluti from cult cobbler to luxury lifestyle label is gathering steam, with a slate of new stores and an arsenal of communication tools.

Next week, the French brand, part of luxury giant LVMH Moët Hennessy Louis Vuitton, is slated open a 3,700-square-foot boutique at the IFC Mall in Shanghai, billed as the first in China to showcase the entire Berluti product offering, spanning leather bags, small leather goods, shoes and ready-to-wear.

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