Called “We Are in Love With Salvatore Piccione,” the capsule, which in keeping with Blumarine’s offering is positioned in the luxury segment of the market, combines the brand’s signature romantic and feminine approach with Piccione’s attention to vibrant prints and colors.
“We have had Salvatore Piccione on our radar for quite a long time since we think that his aesthetic and taste are very close to the most authentic DNA of the Blumarine brand and to the fashion sensibility of our founder and creative director Anna Molinari,” said Gianguido Tarabini, chief executive officer of Blufin, the group operating the Blumarine and Blugirl brands. “We gave him carte blanche, we are very happy with the final result and we really hope to continue this collaboration for many seasons.”
The capsule, which will be unveiled to buyers on May 24 before the presentation of the new Blumarine resort 2019 lineup in Milan, includes a range of dresses, rompers and separates embellished with feminine prints, delicate bows and fur accents.
“This capsule collection with Blumarine expresses my admiration for Mrs. Molinari’s style and personal taste,” said the Sicily-born Piccione, who since 2016 is a regular presence at Milan Fashion Week with his Piccione.Piccione women’s wear line. “Her stylistic vision continues to inspire young talents who, like me, have decided to become fashion designers. At the same time, Gianguido Tarabini’s business vision enables me to better understand those strategies contributing to the success of a brand.”
“The introduction of this capsule collection reflects a market trend,” explained Tarabini. “Especially in specific markets, such as the United States and Asia, it’s crucial to constantly have new product drops to refresh the in-store offering.”
And the United States, in particular, is a target for Blufin, which is negotiating distribution with American partners to re-launch the Blumarine brand in the market. Tarabini also revealed that in September the fashion label will host an event in New York during fashion week.
Blumarine, which has recently opened new stores in Moscow and Porto Cervo, a luxury resort on the island of Sardinia, is also revamping key locations, including Paris.
In addition, Blufin, which closed 2017 with revenues of 80 million euros, is investing to boost its online business, which according to Tarabini doubled in the first quarter of 2018.