Bojan Kostic has joined Hugo Boss as senior director, public relations, for the Americas, a new post.

He will be responsible for creating, developing and executing all public relations and editorial strategies.

Most recently, he has been with Giorgio Armani Group in Milan and New York. During the last two years, he led all p.r. strategies and execution for the Armani Group in the U.S.

In his new role, Kostic reports to Ward H. Simmons, Hugo Boss’ vice president of marketing and p.r., the Americas.

Kelly Frey, director, women’s p.r. USA; Richard Presser, director men’s p.r. USA, and Anamaria Pavoni, presence manager and VIP Relations Manager USA, will report to Kostic.

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