Nicolas Bos has been promoted to president and chief executive officer of Van Cleef & Arpels in America, effective April 1.

This story first appeared in the January 8, 2010 issue of WWD. Subscribe Today.

Bos, 38, will retain his role as worldwide creative director for the Compagnie Financière Richemont-owned fine jewelry and watch firm. He succeeds Emmanuel Perrin, who was named American president and ceo of sister company Cartier, which is also owned by Richemont, last year.

Bos will report to Van Cleef & Arpels worldwide president and ceo Stanislas de Quercize, who said his “contributions have been instrumental in Van Cleef & Arpels’ development for over 10 years.”

“As we embark on a new decade, his extensive experience and relationships within the industry will be critical to the brand’s continued dedication to the Americas,” de Quercize said.

Bos started at Richemont in 1992 at the Cartier Foundation for the Contemporary Arts working in management and marketing, and closely with the artists featured in the museum. He came to Van Cleef in 2000 as international director of marketing and later became creative director. He also had responsibilities related to retail strategy, boutique design and international growth.

Bos developed the timepiece concept for the firm, dubbed Poetic Complications, in which the watches tell a story in their design and technical movements.

The Paris-born Bos, who oversaw the creation and marketing of Van Cleef & Arpels’ California Reverie jewelry collection in 2009, said, “The [U.S.] has been dear to my heart and very influential in the creative development of this brand on a global scale.”

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