Hugo Boss AG will show off the latest vision for its global retail network with the opening of its first Canadian Boss flagship in Toronto this month.
This story first appeared in the November 18, 2009 issue of WWD. Subscribe Today.
The three-story, 12,000-square-foot unit at 83 Bloor Street West will be the first freestanding Boss store in Canada. The unit is also the first to reflect a new retail concept, which was developed by the Metzingen, Germany-based company’s in-house architecture team, and will roll out to all new Boss stores.
“The store…marks a milestone in the development of the Boss brand in the Canadian market,” said Philipp Wolff, senior vice president of communications for Hugo Boss AG, noting that the brand has had a wholesale presence in Canada since 1979.
Located on an upscale stretch of Bloor Street across from Harry Rosen, the store’s minimal facade of textured concrete evokes fabric. Inside, it’s all modernism and luxury: stone floors, contrasting wall colors, high gloss finishes and stained oak.
Slated to open Nov. 26, the unit will sell Boss Black men’s wear, Boss Black women’s wear, Boss Black accessories for men and women, as well as Boss Selection men’s wear.