MILAN — Bottega Veneta has opened its first directly operated Home store, an indication of the company’s commitment to the line.
This story first appeared in the March 12, 2015 issue of WWD. Subscribe Today.
Located in Via Borgospesso, off Via Montenapoleone here, the store is designed by creative director Tomas Maier and exclusively dedicated to the brand’s furniture, lighting, tabletop and home decoration.
Covering 2,214 square feet, the unit juxtaposes Bottega Veneta’s sleek and contemporary designs with the building’s stunning coffered ceilings and frescoes by 18th-century masters Carlo Innocenzo Carlone and Giovanni Battista Tiepolo in the historical Palazzo Gallarati Scotti.
“In the heart of Milan, I wanted to create an intimate, discreet destination for clients to be able to immerse themselves in the Italian art de vivre of Bottega Veneta,” Maier said.
Presented as in a home, items are displayed in dining, living, bedroom and studio areas, including the Meta Brisée, a contemporary interpretation of the 18th-century duchesse brisée made in collaboration with Poltrona Frau; a table with a circular base, topped in black marble with yellow streaks from Tunisia set with glassware from Murano artisans or porcelain made with Koenigliche Porzellan-Manufaktur Berlin, or a bed in four finishes of oak wood.
Bottega chief executive officer Carlo Alberto Beretta said the store “ultimately reflects the next step of the retail experience, while concurrently giving this beautiful collection the distinctive setting it deserves.”
There are seven franchised points of sale dedicated to the home line in Asia, Europe and the U.S., including Padua, Italy; Harrods, London; a corner within the mass multibrand showroom in Los Angeles, and units in Beijing, Qingdao, Shanghai and Taipei.
One home boutique is expected to open in Taichung, China.
The collection was launched in Milan in 2006, with a bench made by the brand’s artisans in Vicenza, in the Veneto region of northeastern Italy where Bottega Veneta is based, and has since developed into a lifestyle line, which continues to be made by a dedicated atelier in Vicenza.