Bottega Veneta has opened a 2,500-square-foot store at 310 Boylston Street in The Heritage on the Garden in Boston’s historic Back Bay district. The condominium, which is across from the city’s public garden, also houses retailers such as Escada, Christofle, Hermès, Anne Fontaine, St. John and Exhale Spa.
This story first appeared in the October 28, 2014 issue of WWD. Subscribe Today.
The Bottega Veneta unit will offer ready-to-wear, shoes, accessories, eyewear, jewelry and fragrance for men and women, as well as handbags for women and bags for men. “I’m delighted to finally be opening a boutique in Boston, a city of such history and culture,” said Tomas Maier, Bottega Veneta creative director. “The Back Bay neighborhood has a certain charm and intimacy that we were drawn to, and once the right space became available, the opportunity was there. We’re confident this new boutique offers the perfect ambience for those who live in and visit Boston to immerse themselves in the collections and experience our superlative service.”
Maier designed the store concept, with its walnut tables and handcrafted vitrines, ultrasuede-covered walls, furniture upholstered in mohair and door handles sheathed in leather. Vertical window louvers are made from palm wood and steel, display counters have slide-out billiard-cloth presentation pads and carpets are custom-dyed New Zealand wool. A quiet, sensuous palette of matte neutrals and earth tones gives the store a sense of privacy and sophistication. “As Bottega Veneta continues to grow, our aim is to maintain an organic yet constant development path, based on a very well-balanced plan in terms of both geographic expansion and investment, in order to reinforce overall brand awareness, regional balance and ultimately provide the best possible luxury retail experience,” said Marco Bizzarri, president of Bottega Veneta and chief executive officer of Kering’s luxury couture and leather goods division.
“Until now, Bottega Veneta only had a boutique in Natick and we have been looking to expand our presence with a location in Boston for some time.”
To celebrate the opening of the store, Bottega Veneta sponsored the opening of an exhibition of Italian Renaissance sculpture at the Isabella Stewart Gardner museum, which runs through Jan. 19. The exhibition features 45 sculptors’ drawings with select sculptures by Donatello, Michelangelo and Cellini.