MILAN — Following the flood in Venice earlier this month that damaged heritage sites, storied hotels and stores, Bottega Veneta has decided to help safeguard one of the city’s most famous landmarks.
Teaming up with non-for-profit organization Venetian Heritage, the Italian luxury label will support the restoration of the mosaic floors and the multi-color marble walls of St. Mark’s Basilica.
Until Dec. 29 at the brand’s Italian boutiques and Italian e-store, 30 percent of proceeds from the sale of four bag styles — BV Classic, Marie, BV Angle and Arco — will be destined for restoration works of the world-famous cathedral.
“Bottega Veneta’s identity is deeply linked with the Veneto region,” said Bottega Veneta chief executive officer Leo Rongone, referring to the fact that the brand was founded in Vicenza, a one-hour drive from Venice. “Venice represents the quintessence of this territory’s heritage and we express our commitment to the preservation of one of its most representative symbols.”
“We are proud to contribute to the restoration of St. Mark’s Basilica, one of the most important and inspiration landmarks of the city of Venice,” added Bottega Veneta creative director Daniel Lee. “As a company, we are deeply involved in the preservation of the heritage of the Veneto region.”
On Saturday, another luxury firm also controlled by French group Kering, Pomellato said it would support also Venetian Heritage. The Milan-based jeweler plans to donate 10 percent of proceeds from its Venetian boutique in the month of December.