By  on February 1, 2019

Inviting seating, a cup of tea, a curated selection of art books. Welcome to Joseph Altuzarra’s novel first foray into physical retail.

“True luxury today is to have a space to do nothing,” the designer says. He offers that assessment on a Wednesday evening walkthrough of his brand’s pop-up store at 956 Madison Avenue, opening today. The site most recently housed the Tomas Maier boutique, which closed with the dissolution of that brand by parent company Kering last year. Kering holds a minority stake in Altuzarra. The new pop-up will stay through March 29, after which a new tenant will take over the space, according to Altuzarra chief executive officer Karis Durmer.

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