Brooks Brothers is shining a light on its Golden Fleece collection for fall.
At a presentation during New York Fashion Week: Men’s the retailer unveiled an expanded collection of its most elevated line, which takes it from just a tailored clothing label to a full lifestyle offering.
“Customers are looking for newness, and a reason to shop,” said Lou Amendola, chief merchandising officer. “For us Golden Fleece is very true to our tradition with an elevated, sophisticated style made with the most luxurious natural fabrics combined with innovative technical fabrics and production.”
The capsule collection includes a Loro Piana storm-system jacket; a fur-lined nylon parka; a glen plaid cashmere topcoat; and a merino sweater program with pieces that have been constructed without sewing or seams.
Price points are at the retailer’s highest level, with outerwear retailing for $,1500 to $2,000; sweaters selling for $568 for cashmere, and $298 for fine-guage wool; knitwear for $398 to $598; sport coats for $1,500, and suits for $2,500.
“This is the umbrella for Golden Fleece,” Amendola said. “It’s clothes a chief executive officer would wear. They’re more aspirational, but not stereotyped. They have the performance he’s looking for on the weekend, but still look dressy enough for a work environment.”
Amendola said pieces of the collection will be featured in the majority of Brooks Brothers stores later this year.
The presentation also served to highlight Brooks’ youth-skewed Red Fleece line, which offered an expanded tailoring offering of extra-slim suits, fitted shirts and narrow ties, as well as casualwear, including jogging pants, which it paired with blazers. A Black Watch tartan was prevalent throughout the offering, particularly in shirts, knits, jackets, ties and pants.
Amendola said Red Fleece “is attracting a new generation to Brooks Brothers — someone who is probably a couple years out of school and maybe working in a creative industry, a casual environment or entrepreneur. He still wants to look sharp but is confident enough to add personality to his wardrobe.”
The main line also showcased a more relaxed attitude with unstructured and unlined sport jackets, chunky hand-knit sweaters and lots of tweed. Outerwear included a loden suede bomber jacket, light brown shearling jacket and an updated navy peacoat.