NEW YORK — Carolina Herrera has zeroed in on Caroline Brown as president.
This story first appeared in the May 19, 2010 issue of WWD. Subscribe Today.
Brown will join Carolina Herrera Ltd. on June 1, and is being charged with overseeing the fashion house’s global business, including the signature Carolina Herrera New York ready-to-wear and bridal divisions.
“We have taken a few months for this search to make sure we found the right person to take the house of Carolina Herrera to the next level, and both Carolina and I are looking forward to working together with Caroline,” said Marc Puig, chairman and chief executive officer of Puig SL, the Barcelona-based fragrance and fashion firm that’s the parent of Carolina Herrera.
Most recently, Brown was president and ceo of new retail ventures being developed by Christopher Burch’s company, J. Christopher Capital LLC. Prior to that, she was ceo of Akris in the U.S., and in her three years at the St. Gallen, Switzerland, company, raised awareness for the luxury label and increased its wholesale real estate. Before Akris, Brown served as senior vice president of marketing and communications at Giorgio Armani Corp. “She brings great experience to the company,” Herrera said.
Puig started the search for a new president in September after Mario Grauso left to join Vera Wang. Brown, who will report to Puig, comes to the company at an important time. The rtw and bridal house has been in growth mode, and last year opened freestanding signature Caroline Herrera New York boutiques in Bal Harbour, Fla., and Las Vegas, bringing the number of stores in North America to five. Her rtw also is available in 59 department and specialty stores worldwide, while her bridal collection is sold in 52 specialty stores globally. The secondary CH Carolina Herrera, meanwhile, is sold through 152 shop-in-shops and 38 freestanding stores in the U.S., Europe, Latin America and the Middle East. Before the end of this year, the company expects to have opened 17 more CH stores, including a Madison Avenue unit slated for this summer.