By  on November 12, 2014

LONDON — Bugatti has made a bold statement with its first lifestyle store, which officially opens Thursday on Brompton Road, in London’s Knightsbridge.

The 1,076-square-foot space has an ultra-modern feel, and is filled with contemporary design details that are a nod to Bugatti’s  95-year heritage in car design. A gleaming aluminum horseshoe-shaped sculpture stands in the window, a reference to the car’s grill. Display platforms for the label’s python and crocodile skin bags look like the rear wings on a Bugatti Veyron, while the parquet wood and marble floors mimic the contrast of colors in Bugatti’s car interiors.

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