MILAN — Bulgari is banking on China’s thirst for luxury and global relevance as it plans to open two hotels in the country in the next couple of years. A new Bulgari Hotel is slated to open in Beijing in the exclusive Embassy District in early 2017. This will the luxury hospitality brand’s fifth property in the world following Milan, Bali, London and Shanghai, due to open in 2016, and coming before Dubai, expected to open in 2018.
The 120 rooms and suites of the Bulgari Hotel Beijing will bel located within the new Genesis Beijing project, “developed in harmony with the environment and appreciative of nature and art,” said the company. The hotel will be flanked by two office towers, and by a contemporary art museum. Directly overlooking the city’s Liangma River, the hotel will house a bar and a restaurant facing a private park bordering the river side, a large spa with a 25-meter pool, and a spacious ballroom. The building and interiors will be designed by Italian architectural firm Antonio Citterio Patricia Viel and Partners in the contemporary Italian style which characterizes all the Bulgari Hotels and Resorts.
Jean-Christophe Babin, chief executive officer of Bulgari, said, “The combination of the natural landscape with the artistic content will make this development a new benchmark for enlightened luxury living in the future.”