NEW YORK — Bleecker Street’s combination of quaint antique shops and expensive designer brands has become a magnet for tourists and younger shoppers alike. Seeking to tap into the street’s mix, Burberry Brit on Thursday unveiled a two-level, 4,150-square-foot store at 367-369 Bleecker Street.
In mid-April, a Brit unit will bow in London’s Covent Garden. The company has not finalized the size of the Covent Garden store. If the two units, opening months apart on opposite sites of the Atlantic, have anything in common, it’s locations that appeal to young people.
In addition to a Burberry Brit store in Santa Monica, there are two existing Manhattan locations. After opening units on Madison Avenue in 2009 and Columbus Avenue in 2010, the British fashion house decided it needed a downtown presence. After all, Burberry Brit is the casual expression of the Burberry brand and includes outerwear and denim for men and women, priced from $28 to $1,295. Prices for Burberry Prorsum, the runway collection, features a layered silk satin dress for $2,995 and a ruched ribbon shift dress, $4,995, while dresses in the Burberry London collection range from $550 to $795.
The Bleecker Street Brit space was designed by Christopher Bailey, Burberry’s chief creative officer. Burberry Brit and Burberry accessories will be sold in the new store in categories that include men’s wear, women’s wear, fragrances, timepieces and eyewear.