LONDON — Burberry will show its spring 2010 Prorsum collection in London to mark the 25th anniversary of London Fashion Week and the British Fashion Council. Burberry will close LFW on Tuesday, Sept. 22.
This story first appeared in the May 26, 2009 issue of WWD. Subscribe Today.
Burberry, which usually shows the collection in Milan, will also host an event at its new London headquarters following the show. “London is our home — it’s the heart of this global luxury brand and the center of all our creativity,” said creative director Christopher Bailey.
“We are so excited to be showing during London Fashion Week and particularly to be part of its historic 25th anniversary,” Bailey said. “We are incredibly proud of our Britishness and this is really a wonderful opportunity to celebrate that in our home city.”