PARIS — Cacharel finally has a new head.


The French label best known for its colorful prints said Friday it has appointed Pascal d’Halluin as chief executive officer. He succeeds managing director Marc Ramanantsoa, who held the top job at the company until his departure in October 2009. D’Halluin took up his post on March 19, the brand stated.


The 52-year-old worked at L’Oréal for eight years before taking over as ceo of Lee Cooper France in 1994. Between 2002 and 2010, he headed Montaigne Diffusion, the subsidiary of Devanlay SA in charge of distributing the Lacoste brand in France.


The Cacharel brand, which shot to fame in the Sixties and Seventies with its youthful, romantic style, has been reduced to a licensing operation since implementing a restructuring plan in 2010 that involved selling its outlet stores and men’s wear division in order to preserve jobs and fund future development.


Its collections, under the creative direction of design duo Ling Liu and Dawei Sun since June 2011, are manufactured by Italy’s Aeffe SpA.

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