In a strategic move to expand the brand’s European footprint, Calvin Klein 205W39NYC has opened Paris headquarters at 103 Rue de Grenelle, in the city’s 7th arrondissement.
The new Paris headquarters complement the company’s established presence in Milan, where all the Calvin Klein brands are represented.
The multifloor space, spanning 15,000 square feet, is the first of its kind in Europe for the Calvin Klein 205W39NYC brand. The space, which opened this week, is being used exclusively to present chief creative officer Raf Simons’ women’s and men’s seasonal runway collections in Paris. The space was designed by longtime Simons’ collaborator, artist Sterling Ruby, with architectural design by Architecture Research Office in New York.
Ruby has transformed the historical, two-floor space into an immersive floor-to-ceiling environment, taking cues from his previous work for Calvin Klein in New York. That includes the redesign of the ground floor space and the 12th floor retail and press showroom at the company’s 205 West 39th Street global headquarters, as well as the Calvin Klein global flagship at 654 Madison Avenue, which is bathed in yellow light and yellow-painted walls and filled with yellow scaffolding.
At the entrance to the Paris headquarters is a royal blue reception area featuring fabric cushions, upholstered walls and a flowing circular curtain ushering guests into the central space. The walls and vaulted ceiling of the original 1880s architecture have been preserved and painted a flat, neutral gray, providing a backdrop for Ruby’s signature red and blue hand-painted, splattered canvas, which wraps the columns, walls and ceiling of the mezzanine level to create a bold monolith that appears to float.
Vivid blue carpet on the mezzanine is accented by bright geometric forms of laminate clad tables and pedestals in red, blue, green, black, and brown. The 205W39NYC collection is shown on custom fixtures, while accessories are displayed on shelves upholstered in red and blue canvas.
A large mobile designed by Ruby hangs from the high-vaulted ceiling, and includes highly reflective chrome elements — buckets with baseball bats, engine blocks, axes, half-moon shapes, as well as textile elements: pom-poms, flags and fringe. Smaller mobiles and soft sculptures are spread throughout the work areas and the mezzanine.