Calvin Klein Inc. has hired two executives on an interim basis to supervise marketing and branding, effective immediately.
The two executives, Greg Stogdon and J.D. Ostrow, currently are partners at Frosty Pop, based in Vancouver Island and New York City. Frosty Pop is a new design, tech and gaming company that recently launched on Apple Arcade.
Stogdon will be Calvin Klein’s acting chief brand officer. He was previously senior vice president of creative at Burberry before joining Frosty Pop. While at Burberry, he led the company’s creative initiatives through campaigns, shows, global events and digital innovation partnerships. Earlier, he was the founder of Partner + Partner and held senior creative posts at 2×4, Lloyd & Co. and Tank Publications.
Ostrow will be acting chief marketing officer. He was previously chief marketing officer at Theory before joining Frosty Pop. He earlier spent 10 years in senior marketing roles at Burberry, where he led teams including strategy and planning, product marketing, events, operational marketing and copy. Earlier he held marketing roles at Nike, Donna Karan and Madison Square Garden.
Faisal Sethi, also a cofounder and partner of Frosty Pop, will also consult for Calvin Klein.
They will report to Cheryl Abel-Hodges, chief executive officer of Calvin Klein. Stogdon’s role is focused on the brand’s creative direction, not product or design. Suzanne Barton, chief product officer, continues to oversee Calvin Klein’s product organization, including design and merchandising.
The company continues to search for permanent people in these branding and marketing roles. The role of chief branding officer is a new one for the firm.
In October, Marie Gulin-Merle, who was chief marketing officer of Calvin Klein, as well as chief digital officer of parent PVH Corp., left the company to join Google. Gulin-Merle had been leading the transformation of the company to a digital-first, consumer-centric organization. At the time, the company said Gulin-Merle’s cmo responsibilities would be handled by the existing leadership. In recent months several digital, marketing and media executives have exited Calvin Klein for new roles at companies such as Bergdorf Goodman, ThirdLove, Apple and Kate Spade.
The company still has a search out for a head of design, who would report to Barton. It’s a role that would be global in scope.
As reported, Ami designer Alexandre Mattiussi has generated interest from the Calvin Klein brand; earlier this month he declined comment, but said no discussions are under way.
Calvin Klein confirmed last week that Tim Coppens has been hired as a consultant design director. He will be working specifically on the design of the CK Calvin Klein line, which is distributed in Asia through the brand’s license partner, Club 21.
In addition, Calvin Klein revealed last week it was expanding its CK One pillar with an ecoconscious fragrance and apparel line of jeans, underwear and T-shirts, marking Calvin Klein’s first multicategory launch. The fragrance, which is called CK Everyone, is expected to bring in $80 million globally in its first year at retail, according to industry sources.
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