Shoppers cross the road near a deserted shopping district in Beijing on . Even while social distancing and quarantines for new arrivals remain the norm, China is striving to restore activity in the world's second-largest economyVirus Outbreak , Beijing, China - 22 Mar 2020

MILAN — Italy’s Camera Nazionale della Moda, through its associates, is donating 3 million euros to the “Italia, we are with you” solidarity project created by its member brands and open to other industry companies and associations. The association on Monday also underscored its strong relations with China and the material support Italy is receiving from the country.

The “Italia, we are with you” project will enable the special commissioner for the emergency, Domenico Arcuri, and the Civil Protection Authority to donate ventilators and other required equipment, such as medical surgical masks, testing reagents and protective clothing, to support all the hospitals in need, including the new intensive care unit at the former Milan fairgrounds, and the health-care system of the country, which has been heavily impacted by the coronavirus spread.

Each member of the fashion chamber will contribute to the project by donating to the Civil Protection Authority an amount not lower than their annual membership fee, which depends on the revenues of the company. The non-associated brands will donate an equivalent amount, while the associations will donate the amount they have raised. The list of those who join the initiative will constantly be updated on the website cameramoda.it.

In order to guarantee the arrival of the equipment, Camera Nazionale della Moda Italiana and Chic Investment Group, the fashion body’s Chinese partner, with the support of Ernst & Young’s China and Italy teams, helped facilitate the cooperation between Italy’s Civil Protection Authority and China’s largest medical group, Sinopharm, for medical and technical supplies arriving in Italy from China.

The Camera’s chairman Carlo Capasa underscored the industry’s reaction to the COVID-19 outbreak and its “big heart,” through individual donations and the production of protective masks and medical smocks. “They proved to be keen to act together in order to decisively support a common initiative and this cohesiveness allowed us to find the medical equipment, which will hopefully save many lives of people who are suffering and to whom goes our sympathy,” he said.

In addition to praising Arcuri and the Civil Protection and its Chief of Department Angelo Borrelli, Capasa acknowledged Chic Investment Group and its executive director Helen Tu, “for the valuable support in finding the necessary medical equipment, and to the Chinese institutions who have acted without hesitation and shared their experience, thus demonstrating how important it is to be united in moments of extreme adversity. In particular, our thanks goes to the government of Nanjing, with which Italy has a long-standing and extensive collaboration, not only for the generous donations, but also for providing excellent logistical coordination services, as a response to our campaign “China we are with you.” Launched earlier this year, the campaign allowed more than 25 million users to virtually follow Milan Fashion Week in China.

More material is expected to arrive from China as the China National Textile and Apparel Council, the China Fashion Association, Shanghai Fashion Week, Lzy Suzhou China, the Shanghai International Fashion Federation and Consulate General of the People’s Republic of China in Milan donated a large number of masks and medical equipment for Italy, continued Capasa.

CNMI will also receive 10 ventilators, donated by Xi’an Sino-Italian Fashion Town and Nanjing Lishui Sino-Italian Innovation Town, which will be delivered from Shanghai.

In cooperation with the Italy-China Fashion & Creative Council and the support of Jing’An’s government and Futian District, Chinese business players of Shanghai, Shenzhen and Nanchino, will be involved in order to raise donations and seek medical equipment on the Chinese territory.

“Sharing, solidarity and union between different countries always represent fundamental values, especially in times of international crisis,” Capasa said.

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