Organized by the Italian fashion chamber’s Camera Club initiative aimed at promoting up-and-coming labels, the exhibit, called “Borders: A Flash of New Italian Fashion,” collects the signature pieces — to be showcased on biodegradable mannequins produced by Bonaveri — of four Italian emerging brands, including M1992, Magliano, United Standard and Vitelli Maglieria Italiana.
The outfits will be immersed into an engaging environment of video projections, tubes, neon and LED lights. In particular, the exhibit will include a video shot in Apulia by emerging film director Francesco Petroni, as well as audio installations by United Standard’s Giorgio Di Salvo, Vitelli Maglieria Italiana’s Mauro Simionato and M1992’s Dorian Stefano Tarantini — all of them dividing their time between fashion and music.
“When the Consulate General of Italy and the Italian Trade Commission proposed we organize something in New York, we immediately had the idea to do something disruptive, different from what people might have expected,” said Camera Nazionale della Moda Italiana president Carlo Capasa. “We wanted to showcase a different face of Italy, young and fresh, which could give an idea of our youth culture. I believe it’s important to demonstrate that Italy is a country more complex and multifaceted than what is expected and that there is much more than the established labels, which everybody knows in the world.”
“There’s no nostalgia here. Their approach is vital and rooted in their lives. They filter the Italian style through practical concerns and irony, not concepts. Closer to observing reality than to abstractions,” said the exhibit’s curator Giangi Giordano, referring to the four designers and brands involved in the project. “Their aesthetic is rooted in young subcultures, independent music, places where people gather, clubs and festivals, in the context of contemporary Italy: multicultural, gender-fluid, and with a taste for the aesthetic of the provinces and suburbs. A culture of borders and confines.”
The exhibit, which is supported by the General Consulate of Italy in New York and will be staged in Milan during the upcoming Men’s Fashion Week, the Italian Trade Commission and the Italian Culture Institute of New York, is a part of a calendar of events organized by the Italian Ministry of Foreign Affairs and Economic Development to promote the image of Italy in the world.