PARIS — Carven has been named the men’s wear guest designer for the 82nd edition of the Pitti Uomo trade fair in Florence in June.

This story first appeared in the April 17, 2012 issue of WWD. Subscribe Today.

Carven’s artistic director, Guillaume Henry, who took over designing the house’s off-the-radar men’s wear last June, is to present the brand’s spring 2013 men’s collection, likely in a runway show format.

The event will offer a hefty dose of international exposure for the line, which for the past two seasons has been shown in discreet showroom presentations around Paris.

Henry, who joined Carven in 2009 and is considered one of the city’s hottest young design talents, concentrated on establishing the brand’s women’s line before tackling men’s.

The house dedicated its first stand-alone store, opened last March in Saint-Germain-des-Prés, to women’s wear. It has just opened its first store housing both men’s and women’s collections in Hong Kong.

The house’s men’s wear line shares the same genes as the Carven woman, with urban Parisian references, wallet-friendly price points and plays on formal and informal, mixing city shoes with a pajama pant, say, or a tuxedo with sandals.

“I don’t see it as the fiancé of the women’s line, but I like the notion of family ties; they were raised in the same house but each has their own sense of self,” the designer said in a recent interview.

“Carven is one of France’s historic labels…and now, with Guillaume Henry as artistic director, it is enjoying a new burst of strength,” stated Lapo Cianchi, director of communications and events for Pitti Immagine, who praised Henry’s “natural, lighthearted, Parisian elegance and his use of clean lines and fine, understated material.”

He added that Carven’s concept “harmonized perfectly with the general trend we are promoting at Pitti Uomo: a new, sartorial elegance and affordable luxury in men’s wear.”

Previous special guests at Pitti Uomo include Band of Outsiders, Jil Sander and Valentino.

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