By  on February 23, 2019

MILAN — “The positive feedback and success we had in such a short time is surprising,” said Gianni Castiglioni, chief executive officer of Plan C, the fashion brand launched last year with his daughter and creative director Carolina. “But if the product is well-liked, the rest is all a consequence.”

The affable executive isn’t one to boast, but Plan C, into only its second collection, which will be presented here today, has already racked up orders by top retailers including Browns, Le Bon Marché, Lane Crawford, Mytheresa.com, Joyce in Hong Kong and SKP in Beijing, as well as Biffi and 10 Corso Como in Italy.

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