By  on October 17, 2019

RADDA IN CHIANTI, Italy — “Craftsmanship skills are passed on through the eyes, the ears, the touch, it’s not something you can learn from a video,” said Sidney Toledano, chairman and chief executive officer of LVMH Fashion Group, marveling at the expertise of the artisans at the new Celine manufacturing plant in Radda in Chianti, a one-hour drive from Florence.

Speaking on Thursday at the official unveiling of the factory for Celine handbags and small leather goods, Toledano was framed by the expansive windows overlooking the gentle hills and vineyards producing the Chianti wines famous around the world. Indeed, Celine and its parent company LVMH Moët Hennessy Louis Vuitton are helping to form a new generation of artisans in an area that is not traditionally a leather goods production hub.

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