By  on November 26, 2019

“I walked up and down the aisles of Target and Walmart and Nordstrom,” said the cofounder and chief executive officer of Stance, Jeff Kearl. “I would just stand in front of each category, and I would size it up.”

The entrepreneur was doing his homework. After selling a tech business to Hewlett-Packard, he had decided to start a brand.

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