BIEL, Switzerland — Omega, the powerhouse brand of Switzerland’s Swatch Group, is stepping up its challenge to arch rival Rolex with a sharper focus on Millennials, bigger plans online and a sparkling new factory.
The push comes as president and chief executive officer Raynald Aeschlimann puts his stamp on the Swatch Group’s highest revenue brand 16 months after taking over from legendary Omega boss Stephan Urquart. Aeschlimann, at just 47, now occupies one of the most important and prominent jobs in Swiss watchmaking, previously held not just by Urquart but also the formidable Jean-Claude Biver.
“I’m looking forward to jumping into the creative process and exploring fashion through a different lens,” said actor Michael B. Jordan exclusively to WWD about becoming the first face of @coach ‘s men’s business. Not only will the actor appear in its global ad campaigns, but he will also create a capsule with designer Stuart Vevers. Tap the link in our bio to learn more. #wwdfashion
“The name of the show is GP — giant pockets,” said Karl Lagerfeld pre-show, in his backstage meeting room at @Fendi to Bridget Foley. @Bellahadid was one of the many famous faces who graced the catwalk including @Gigihadid, @Adwoaaboah, and yes, even @Kendalljenner. #wwdfashion
Photographed by Kuba Dabrowski/WWD
“We are obsessed with Fendi and we want to share this obsession,” said CEO Serge Brunschwig to WWD. @Fendi will be releasing a new capsule collection Oct. 16 centered around the Fendi/Fila logo created by Instagram artist @Hey_reilly. Further proving the logo trend isn’t going anywhere. Link in our bio for more details. #wwdfashion