HOUSTON — Chanel’s Texas imprint is even larger with the opening of its newly renovated and expanded boutique here.
This story first appeared in the December 15, 2014 issue of WWD. Subscribe Today.
The store draws design cues from Coco Chanel’s Paris apartment on Rue Cambon while providing ample space to accommodate shoppers. Chanel first opened its doors in Houston in 1998, and after 16 years the store was due for a look and feel that not only represented the brand, but the aesthetic of Chanel boutiques elsewhere in the U.S.
“We wanted to raise the level of shopping experience,” said Barbara Cirkva, Chanel Inc. division president of fashion, watches and fine jewelry. “It has a very residential feel with beautiful carpets and décor, but the same luxurious experience. Time really is one the biggest luxuries.”
The 5,000-square-foot store is among the extensive row of designer shops in The Galleria and sits at a corner location across from Tiffany & Co. and Neiman Marcus.
The new space feels like an elegant home and the boutique reflects many of Coco Chanel’s favorite interior design elements, such as the Maison d’art Goossens chandelier complete with chunks of rock crystal. Peter Marino reimagined and expanded the store, balancing Chanel’s past, present and future, infusing the bright space with soft pinks and corals set against the Chanel palette of black and white.
Small handbags are displayed on the walls as though in an art gallery and careful attention was paid to the accents throughout the store. A polished bronze coffee table designed by Ingrid Donat is at home in the first ready-to-wear salon and an antique fireplace in the second ready-to-wear salon is flanked by dark bronze Christophe Come screens with cabochon crystal details.
The addition of a dedicated shoe salon was a must for the newly designed store and Cirkva said it’s another way the brand is giving customers the same quality experience, while better showcasing the product.
“We finally have a shoe salon. We want our clients to have consistency when shopping in Bal Harbour, Boston or the Bellagio, so why not Houston?” Cirkva said.
The space flows from the accessories entry to the rtw and shoe salons, but behind mirrored doors lays expansive dressing rooms complete with seating and personal controlled sound, lighting and temperature systems.