The cities of Milan and Shanghai have teamed up to debut City Pavilion, a pavilion located in the center of Milan which will support the business of the three Chinese booths at Expo 2015.
Opening on Friday, the inaugural day of the Universal Exposition, the 3,875-square-foot space will serve as a meeting point for Italian and Chinese companies that want to expand their businesses in the two countries.
City Pavilion — which includes a showroom and a living area, as well as a food and beverage zone managed by Milanese food firm Sant Ambroeus — will host a series of initiatives linked with the fashion industry.
In particular, from May 24 for two weeks the showroom will host a presentation by Chinese giant fashion company Bosideng, then from June 7 to 17 the space will host the Shanghai Week with exhibitions of creative and design projects from China’s fashion capital. During Milan Men’s Fashion Week, City Pavilion will offer visitors the chance to see the works of a range of Chinese designers, while in July there will be special events involving the cities of Nanchino and Shenzhen. Then, in September Italian companies operating in the design, manufacturing, food, fashion and wine businesses, will present their products at the pavilion.