The Seventies were a seminal time for Coach. Bonnie Cashin, who pioneered American sportswear, designed for the leatherwear manufacturer and the brand launched several iconic designs. Now Coach is reissuing five of the classic handbags, which will be sold exclusively on Net-a-porter from June 15.
This story first appeared in the April 18, 2011 issue of WWD. Subscribe Today.
With the Seventies trend so obvious on the fall runways, Net-a-porter’s buying director Holli Rogers felt this was the perfect time to bring back some of the original Coach designs and introduce them to a new generation. “While they complement the current trend in fashion of a wide-leg denim jean paired with a great stack-heeled sandal, these bags are so versatile, they will look smart with practically any daytime look,” she said, adding the designs remain relevant even 30 years later.
“The Coach designs from this era were seminal in defining our approach to great American style,” said Reed Krakoff, president and executive creative director for Coach. “Heritage is our hallmark, so we’re pleased to reintroduce these iconic bags.”
Coach’s utilitarian designs of the Seventies were made of thick, pliable and smooth natural gloved tanned cowhide and featured old tone hardware, turnlock flap closures and leather handles at the top. “Each of these archetypal styles was originally introduced by Coach in the Seventies, with limited availability over the past few decades,” a Coach spokesman said, adding that the designs were taken directly from archives.
While Net-a-porter launched Reed Krakoff’s signature collection in the fall, the e-commerce site has never carried Coach. “We’re approaching 400 brands now and it’s a matter of finding the right opportunity to introduce a brand,” a Net-a-Porter spokeswoman said. “There’s an appreciation for what these [Coach] bags represent. There’s a younger customer who is not going to have the associations of the first time she got her Coach bucket bag when she graduated from college. This is something we’re proud of that’s being specially created for Net-a-porter.”
Today, Net-a-porter put up a designated landing page for the Coach handbags where consumers can preregister for the sale when it goes live.
Prices range from $298 for a shoulder purse to $498 for a field bag. There’s also a Madison satchel for $358, Stewardess bag, $358 and duffle, $398.