Ganni, the Copenhagen-based advanced contemporary company run by husband-and-wife team creative director Ditte Reffstrup and founder Nicolaj Reffstrup, is opening its first stores in the U.S.
This fall, Ganni will open stores in New York and Los Angeles. The openings are part of Ganni’s global expansion.
“Ditte and I both really love the U.S. and have many great memories of road trips and wild adventures,” Reffstrup said. “There’s a feeling of freedom and big-time dreaming I find so appealing. As we come from a smaller, homogenous — in some ways more predictable — culture, we see the U.S. as a melting pot of creativity and diversity, that has inspired us for years. It’s always been our goal to create a Copenhagen-based brand with global ambitions and these two new stores feel like an exciting step in that direction.”
The New York flagship, at 40 Mercer Street, and the Los Angeles flagship, at 9004 Melrose Avenue in West Hollywood, are the company’s first freestanding retail locations outside of Europe. They will join a network of 22 stores across Denmark, Norway and Sweden. Late last year, it was revealed that Ganni would open a 2,750-square-foot store at 36 Beak Street in London.
The opening date of the London store hasn’t been set yet.
Ganni, known for its playful and effortless designs, is available in the U.S. through ganni.com and retail partners such as Bergdorf Goodman, Saks Fifth Avenue, Nordstrom Space, Totokaelo, Shopbop, Forty Five Ten, Intermix, Net-a-porter and Hirshleifers.
Worldwide, the brand is carried in more than 400 retailers. The Danish fashion brand is majority owned by L Catterton.