PARIS — Grupo Cortefiel said Wednesday it is halting Pedro del Hierro Madrid, the upscale designer line it had introduced in 2013.
In a brief statement, the apparel retailer — Spain’s third-largest after Inditex and Mango — said it would “prioritize other projects” and end its collaboration with the line’s creative director, Carmen March.
The company operates the Cortefiel, Springfield, Women’secret and Pedro del Hierro chains and the outlet stores Fifty Factory.
Cortefiel said it is “grateful to Carmen March for all her dedication and effort…having achieved huge impact and recognition both nationally and internationally.”
The women’s line focused on spare, tailored silhouettes and referenced Spanish styles including bolero jackets, capes, leather and ruffles. Points of sale included Net-a-porter, Curve in New York and the Pedro del Hierro store in Madrid.
The fall collection, unveiled during New York Fashion Week, will not be produced.
Earlier in her career, March had a namesake ready-to-wear brand and operated two stores in Madrid’s Salamanca neighborhood.