NEW YORK — Cushnie et Ochs will be the next recipient of the Council of Fashion Designers of America’s Retail Lab, a mentorship program that includes a physical store. Timo Weiland was the inaugural brand chosen for the three-month retail location at Cadillac House in Manhattan.
In addition, Public School, Tanya Taylor, Pamela Love and Prabal Gurung have been chosen for the program and will take over the retail location on a rotating basis next year.
Carly Cushnie, of Cushnie et Ochs, said, “As we formulate our plans to open the first Cushnie et Ochs retail store, it will be immensely helpful for us to learn from the experience of opening and operating a pop-up retail location and to benefit from the guidance and expertise of the Retail Lab’s mentoring team.”
“The Retail Lab is an ideal opportunity to curate and convey the complete Cushnie et Ochs brand store and experience to our customers,” added Michelle Ochs. “We look forward to having the opportunity to spend time with our retail customer and to further understand their preferences and needs.”
The Retail Lab store is located at 330 Hudson St. within Cadillac House and is open seven days a week. It is supported with store fixtures by Alu, mannequins by DK Display, hangers from Henry Hanger and back-office technology by Prism, Axis and KWI.
The Retail Lab program was designed to provide fashion designers with real-world experience in retail.
The Cushnie et Ochs store will open Oct. 1 for its three-month run.