By  on October 3, 2012

NEW YORK — At the beginning of his career, Ralph Lauren debated naming his brand Basketball, rather than Polo, due to his affinity for the sport. As a Bronx native, he had never been to an actual polo match, but he decided, fortuitously, to go with the grander name.

This story first appeared in the October 4, 2012 issue of WWD. Subscribe Today.

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