By  on November 25, 2014

Three years after launching his diffusion line Derek Lam 10 Crosby, Lam today has opened the contemporary collection’s first stand-alone store in New York. Named for the company’s former headquarters on Crosby Street, the store is located a few blocks away at 115 Mercer Street in SoHo amid a row of other hot contemporary labels, such as 3.1 Phillip Lim, A.P.C., Rag & Bone and Carven. Further north on the street are Marni, Marc Jacobs and Balenciaga. “The adjacencies are very much part of this,” said Lam of the location. “It’s an important street in SoHo. I used to live right on Mercer, so when I got our new puppy, I was constantly walking up and down and I realized it’s where the locals were shopping.”

This story first appeared in the November 25, 2014 issue of WWD. Subscribe Today.

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