By and  on January 7, 2010

The ranks of young designers launching a secondary line certainly aren’t thinning these days. Richard Chai has Love; Doo-Ri Chung, Under.Ligne; Alexander Wang, T, and Thakoon Panichgul, his Thakoon Addition collection. But, increasingly, newer names are taking a similar tack — which often begs the question of why. Is it savvy to add another collection when the company — not to mention the designer — is still under the radar? Given the economy, the move seems counterintuitive.

This story first appeared in the January 7, 2010 issue of WWD. Subscribe Today.

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