The second day of WWD’s designers-to-watch feature includes six more up-and-comers who you should know.
This story first appeared in the May 17, 2012 issue of WWD. Subscribe Today.
NOT BY JENNY LAI
Designer: Jenny Lai, 24; based in New York.
Fashion CV: Attended Rhode Island School of Design.
Launched: Spring 2012
Wholesale prices: A basic top for $165 to a rayon coat for $550.
Retailers: End of Century and Eva, New York.
Brand philosophy: “An androgynous feel, where femininity is explored through unusual perspectives.”
— Jessica Iredale
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Designer: Katharine Polk, 28; based in New York.
Fashion CV: Attended Fashion Institute of Design and Merchandising; worked as design assistant for Badgley Mischka Couture.
Wholesale prices: Around $200 for a silk and cashmere T-shirt to $2,500 for a tulle and nylon gown.
Brand philosophy: “It’s very inspired by Bianca Jagger, Katharine Hepburn and Patti Smith — their spirit and style and how strong and independent they were.”
Designer: Kathy Rego; based in Philadelphia.
Fashion CV: Attended Philadelphia University; was director of fit at Urban Outfitters for 10 years.
Wholesale prices: $54 for a knit top, $130 for leather-trimmed pants and $659 for a cashmere coat.
Retailers: LouisBoston, Boston; Tootsies, Atlanta, Houston, Dallas; Knit Wit, Philadelphia, Bryn Mawr, Pa.
Brand philosophy: “We wanted to do an updated version of suiting. Since my background is in fit, we have spent a couple years perfecting the pant fit.”
Designer: Jona West, 28; based in Brooklyn, N.Y.
Fashion CV: Attended New York University.
Launch: Fall 2011, with a men’s wear focus; women’s was added in full for fall 2012.
Wholesale prices: $90 to $150 for knits; $750 to $2,000 for fur and leather pieces.
Retailers: 25 stores, including Atelier in New York and Restir in Tokyo.
Brand philosophy: “There are no ‘show’ pieces made only for presentation. Every garment is created with the intention of being produced and worn.”
— Taylor Harris
Designer: Erin Barr, 28; based in New York.
Fashion CV: Attended Central Saint Martins and Parsons The New School for Design.
Launch: Spring 2012
Wholesale prices: $65 for a basic jersey T-shirt or silk cotton tank to $750 for embroidered lace pieces.
Retailers: Chezelle, Charlotte, N.C.; Bejewel, Houston; Le Privee, Jakarta, Indonesia.
Brand philosophy: “Laid-back ease — that accessible luxury quality, and it’s all made in the U.S. I also like contrasting the tomboy versus the classic chic kind of sexiness.”
Designer: Daniella Kallmeyer, 25; based in New York.
Fashion CV: Attended Syracuse University and London College of Fashion; interned for Proenza Schouler and Alexander McQueen; finalist on Bravo’s “The Fashion Show.”
Launch: Capsule collection for 2010; ready-to-wear introduced for fall 2011.
Wholesale prices: $80 for a mélange jersey turtleneck to $465 for a wool coat with fox collar.
Retailers: Albertine in New York.
Brand philosophy: “I love the idea of the unexpected — an old woman dressed to the nines walking down the street, a street-style kid from the Bronx who looks like he takes better care of his shoes than I do. That’s the kind of thing that makes my wheels turn.”