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The second day of WWD’s designers-to-watch feature includes six more up-and-comers who you should know.

This story first appeared in the May 17, 2012 issue of WWD. Subscribe Today.


Designer: Jenny Lai, 24; based in New York.

Fashion CV: Attended Rhode Island School of Design.

Launched: Spring 2012

Wholesale prices: A basic top for $165 to a rayon coat for $550.

Retailers: End of Century and Eva, New York.

Brand philosophy: “An androgynous feel, where femininity is explored through unusual perspectives.”

Jessica Iredale

RELATED STORY: Designers to Watch: Part One >>


NEXT: Houghton >>


Designer: Katharine Polk, 28; based in New York.

Fashion CV: Attended Fashion Institute of Design and Merchandising; worked as design assistant for Badgley Mischka Couture.

Launch: Fall

Wholesale prices: Around $200 for a silk and cashmere T-shirt to $2,500 for a tulle and nylon gown.

Brand philosophy: “It’s very inspired by Bianca Jagger, Katharine Hepburn and Patti Smith — their spirit and style and how strong and independent they were.”


NEXT: Cabe >>


Designer: Kathy Rego; based in Philadelphia.

Fashion CV: Attended Philadelphia University; was director of fit at Urban Outfitters for 10 years.

Launch: Fall

Wholesale prices: $54 for a knit top, $130 for leather-trimmed pants and $659 for a cashmere coat.

Retailers: LouisBoston, Boston; Tootsies, Atlanta, Houston, Dallas; Knit Wit, Philadelphia, Bryn Mawr, Pa.

Brand philosophy: “We wanted to do an updated version of suiting. Since my background is in fit, we have spent a couple years perfecting the pant fit.”


NEXT: Inaisce >>


Designer: Jona West, 28; based in Brooklyn, N.Y.

Fashion CV: Attended New York University.

Launch: Fall 2011, with a men’s wear focus; women’s was added in full for fall 2012.

Wholesale prices: $90 to $150 for knits; $750 to $2,000 for fur and leather pieces.

Retailers: 25 stores, including Atelier in New York and Restir in Tokyo.

Brand philosophy: “There are no ‘show’ pieces made only for presentation. Every garment is created with the intention of being produced and worn.”

Taylor Harris

NEXT: Erin Barr >>


Designer: Erin Barr, 28; based in New York.

Fashion CV: Attended Central Saint Martins and Parsons The New School for Design.

Launch: Spring 2012

Wholesale prices: $65 for a basic jersey T-shirt or silk cotton tank to $750 for embroidered lace pieces.

Retailers: Chezelle, Charlotte, N.C.; Bejewel, Houston; Le Privee, Jakarta, Indonesia.

Brand philosophy: “Laid-back ease — that accessible luxury quality, and it’s all made in the U.S. I also like contrasting the tomboy versus the classic chic kind of sexiness.”


NEXT: Daniella Kallmeyer >>


Designer: Daniella Kallmeyer, 25; based in New York.

Fashion CV: Attended Syracuse University and London College of Fashion; interned for Proenza Schouler and Alexander McQueen; finalist on Bravo’s “The Fashion Show.”

Launch: Capsule collection for 2010; ready-to-wear introduced for fall 2011.

Wholesale prices: $80 for a mélange jersey turtleneck to $465 for a wool coat with fox collar.

Retailers: Albertine in New York.

Brand philosophy: “I love the idea of the unexpected — an old woman dressed to the nines walking down the street, a street-style kid from the Bronx who looks like he takes better care of his shoes than I do. That’s the kind of thing that makes my wheels turn.”


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