MILAN — The Dolce & Gabbana Group opened its first D&G boutique in Moscow this week.
This story first appeared in the January 14, 2010 issue of WWD. Subscribe Today.
Covering 11,718 square feet over three floors, it is also the largest D&G store in the world. Located on luxury shopping street Kuznetsky Most and modeled after the new D&G concept unveiled in Milan in September, the boutique was designed by Domenico Dolce and Stefano Gabbana, who teamed up with BAM Design studio.
In addition to D&G accessories and the women’s and men’s wear collections, the Junior division will be available on the basement floor starting in June.
Of note are elements such as niches linked by a mirrored steel profile, bronzed mirror-plated walls and alternating matte and sheen surfaces in ivory, beige and light gray.
In 2009, Russia accounted for about 6 percent of total brand revenues, excluding licenses. The Dolce & Gabbana Group is present in Russia with 10 monobrand stores, six of which are Dolce & Gabbana banners and four are D&G boutiques. In Moscow in particular, all the group’s stores are managed by local distributor and partner Mercury Distribution SA.
The revamped store format marks the brand’s new course, initiated in 2006, when the designers took production in-house and elevated the collection’s quality. Since then, D&G’s sales have averaged 8 percent growth annually. In the fiscal year ended March 31, the brand’s revenues reached 706 million euros, or $1.02 billion at average exchange rates, accounting for 44 percent of Dolce & Gabbana Group revenues.
In the next six months, the company plans to open D&G stores in Baku, Azerbaijan; Panama, and Singapore. In China, new banners are expected in Shenzen, Hangzhou, Chengdu and two units in Shanghai.
There are 100 D&G stores, of which 48 are directly operated. Boutiques in Budapest and Miami, at the Bal Harbour Shops, opened last month.